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Thursday, May 5, 2016

What is Tidal?

As you may have heard, Beyonce has recently dropped her new visual album Lemonade on HBO. This is a full studio album paired with an extended video.

This album has garnered a lot of attention, discussing possible infidelity by Jay-Z and triggering backlash against Rachel Roy on Instagram and Twitter. Despite this attention, the video itself is hard to find because for a while, one could only stream it through Tidal.

Tidal is a streaming site owned by prominent artists including but not limited to Jay-Z, Kanye West, and Daft Punk. Tidal distinguished itself from other music services by offering a premium music service with hi-fidelity, lossless sound quality for $20. (There is another, standard definition account for $10).  It also prides itself on being owned by artists and offering greater royalties to artists compared to other streaming sites.

Despite these commendable traits, Tidal has attracted criticism by others in the music industry. Singer Lily Allen shared her concerns about making big artists exclusive to an expensive streaming service, which could encourage piracy. Recording artist Marina and the Diamonds and band Mumford and Sons disagree with how Tidal consist of only big names in music and does not represent or vouch for smaller, independent musicians.

Personally, I am not enough of an audiophile to pay twice as much for music in exchange for better sound quality. But what do you think about Tidal? Feel free to leave your thoughts in the comments!

Written by Jenna M., Homework Assistant 

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